Uncommon Sense

September 21, 2013

Dude, Where’s the Eye Candy?

Filed under: Uncategorized — Steve Ruis @ 8:55 am
Tags: , , ,

You may have noticed that this blog is “text heavy.” Very few graphics of any kind are posted along with the text. But people say, “a picture is worth a thousand words” and this truism is something close to the truth, but who chooses those 1000 words? The photographer? The graphic designer? The viewer? Certainly not the author (me).

As a book designer and layout artist, I know the value of graphics. I also know that the vast majority of them are what we call in the biz “eye candy,” graphics that carry no weight, just create a feel.

Since I am painting with broad strokes, I don’t use photos of individuals to help you recognize who they are; if you do not know them by name, you are in the wrong place. I don’t use superfluous “eye candy” except in moments of weakness. I will use graphs and charts to visually tell a tale that numbers might carry but not as well. And I choose my words as carefully as I can and ask them to carry the freight.

If this suits you, all aboard! If not, just check into any normal media source for a full panoply of images that have nothing to do with the subject at hand. CNN and Fox (sic) News are masters of this.

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